WeatheRate, Inc.
2218 East Rockledge Road
Phoenix, AZ 85048
Contact: Bruce A. Fixman
Phone: (602) 909-8429     

February 9, 2004

For Immediate Release


WeatheRate named “Idea to Watch” by Inc. magazine

Forecasting watchdog WeatheRate is an "Idea to Watch," according to Inc. magazine’s February 2004 issue. With over 600,000 subscribers, Inc. is one of the country's leading business periodicals.

"We’re thrilled that such a respected barometer of entrepreneurship recognized our company’s potential," said Bruce Fixman, President of WeatheRate.

Twice a year, the Arizona-based company crowns one local meteorologist in each of the top 50 TV markets as the most accurate by comparing forecasts with actual conditions.  WeatheRate verifies high and low temperatures, sky cover, precipitation, snow accumulation, wind and fog.  Accuracy in forecasting severe weather and timing of precipitation also comes into play.

"Local TV news is an extremely competitive business, and we're going to shower the stations that provide the most accurate forecasts with Nielsen ratings," said Fixman.

In a recent test market, Phoenix’s KPHO touted its top WeatheRate ranking. Fixman believes that’s partly why Nielsen ratings for its nightly newscast soared nearly 20%.

"I’m glad someone is taking the initiative to track forecast accuracy," said KPHO Chief Meteorologist Mike Harvey. "In our business your credibility is only as good as your accuracy. It’s an honor to be recognized as the most accurate meteorologist in Phoenix."

Other WeatheRate customers include KSDK in St. Louis, WKYC in Cleveland, KSHB in Kansas City and WHNS in Greenville, SC.

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