April 13, 2004
For Immediate Release
WeatheRate Announces Certified TV Stations
Forecasting watchdog WeatheRate certified the following TV stations as
the most accurate in their markets for the period September 1, 2003 through
February 29, 2004:
· WKYC: Cleveland, OH (NBC)
· WHNS: Greenville, SC (FOX)
· WXIN: Indianapolis, IN (FOX)
· KSHB: Kansas City, MO (NBC)
· WTVF: Nashville, TN (CBS)
· KPHO: Phoenix, AZ (CBS)
· KSDK: St. Louis, MO (NBC)
The Arizona-based company crowns local meteorologists across the country as the most accurate in their TV markets by comparing forecasts with actual conditions. WeatheRate verifies high and low temperatures, sky cover, precipitation, snow accumulation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play.
"Weather forecast accuracy is critically important to news viewers, and studies have shown that they are very likely to change channels to watch the station that is certified most accurate by us,” said Bruce Fixman, President of WeatheRate. “Local TV news is an extremely competitive business, and we're going to shower the stations that provide the most accurate forecasts with Nielsen ratings."
For more information about WeatheRate, logon to http://www.weatherate.com/, or call (602) 909-8429.
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