WeatheRate, Inc.
2218 East Rockledge Road
Phoenix, AZ 85048
Contact: Bruce A. Fixman
Phone: (602) 909-8429     

November 9, 2004

For Immediate Release


News industry giant Al Primo joins WeatheRate board

Al Primo, the creator of the Eyewitness News concept, joined the Board of Advisors of WeatheRate, Inc., today.

“Weather is the number one reason people watch their local TV news,” said Primo.  “In an era of declining news viewership, every viewer counts. Accuracy in forecasting is critical.  WeatheRate offers a credible, unique branding and promotion opportunity.  I’m pleased to be affiliated with this organization.”

WeatheRate verifies the accuracy of TV weather forecasts in cities and towns throughout the United States.  The most accurate station in each market is offered the WeatheRate seal of approval.

“Primo is a natural fit for our company,” said WeatheRate President and Chief Meteorologist Bruce Fixman.  “Al revolutionized broadcast journalism in the early 1970s, and we’re changing the face of news promotion now.”

Primo currently produces Teen Kids News, a weekly news program, syndicated to 200 television stations, coast to coast. His independent production company develops programming for networks, television stations and cable systems.

In business since 2003, WeatheRate’s client roster includes television stations owned by Gannett, Meredith and E.W. Scripps.

For more information, logon to, or call (602) 909-8429.


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