May 02, 2005
For Immediate Release
WeatheRate Announces Certified TV Stations
Forecast verification experts WeatheRate certified the following TV stations as the most accurate in their markets for the period September 1, 2004 through February 28, 2005:
The Arizona-based company crowns local meteorologists across the country as the most accurate in their TV markets by comparing forecasts with actual conditions. WeatheRate verifies high and low temperatures, sky cover, precipitation, snow accumulation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play.
"Weather forecast accuracy is critically important to news viewers," said Bruce Fixman, President of WeatheRate. "TV stations across the country have widely accepted WeatheRate's scientific system of analyzing forecast and observed data to determine who's most accurate in each market," added Fixman. Fixman also said WeatheRate will soon add a top five market station to their most accurate list.
"In an era of declining news viewership, every viewer counts. Accuracy in forecasting is critical. WeatheRate offers a credible, unique branding and promotion opportunity," said Al Primo, news industry legend and chairperson of WeatheRate's advisory board. Stations promoting their WeatheRate seal of approval differentiate themselves from the pack, and the results are impressive. In Kansas City, KSHB improved 2.2 Nielsen points from May '03 to May '04. KPHO in Phoenix soared 38%.
For more information about WeatheRate, logon to www.weatherate.com, or call (602) 909-8429.